Do you need a message guide?

Let’s find out.

5 questions

If we asked your executives, customers, product managers and sales reps to name your product category, would they name the same category?

• Yes (1 point)

• No (2 points)

• What’s a product category? (3 points)

Do you follow a rigorous positioning exercise before product launches?

• Yes (1 point)

• No (2 points)

• Does a slide deck count? (3 points)

Do you have marketing content for every stage of the customer journey?

• Yes (1 point)

• No (2 points)

• Remind me what a customer journey is. (3 points)

Do you give sales reps marketing content to support every stage of their work?

• Yes (1 point)

• No (2 points)

• Our reps spend time generating their own content. (3 points)

Is your product new, technically complex, sold into different markets, or sold over a long sales cycle?

• No (1 point)

• Yes (2 points)

• This question triggers me and I would have appreciated a content warning. (3 points)

SCORE

5 points: Well done. You don’t need me.

6 – 10 points: Let’s talk.

11 – 15 points: We really need to talk.